All good things must come to an end. SOBeFit Magazine is officially closed as of October 2010. I am proud to say I was a part in putting together the last issue as associate creative director. I feel like this was one of the most creative jobs I've had the opportunity to have and throughout my year there, worked with an amazing creative director, Hilary Fitch. She really let me explore every part of the creative process and pushed me to think outside the box. There is something really exciting about conceptualizing an idea with an illustrator or photographer, watching the process and seeing what comes out at the end. One of the coolest things about working there was collaborating with illustrators from the agency Debut Art. And Andrew, (el jefe at Debut), although a hardass, is a really cool guy. (Not to mention he has a fantastic British accent...so fab). SOBeFiT, I bid you adieu.
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